Social Media Can Benefit Businesses, Analyst Says

This comes from The Morning News - Local News for NW Arkansas.

A few highlights:

Using social media to contact future clients and customers can be effective and used in conjunction with advertising in traditional markets like newspaper, radio and television, Judkins said.

Tammy Thurow of the chamber said she also tweets, but keeps her messages oriented to business items. For example, she used her BlackBerry on Monday to “tweet” to those who follow the chamber on Twitter that the social media seminar was beginning in a few minutes.

She suggested Robinson use Twitter to alert clients or potential clients about homes he just listed for sale and give his phone number to set up showings.

Businesses can’t just use Facebook, MySpace and Twitter to inundate users with spam or advertising, or those users will stop paying attention to the business messages, Judkins said.

Share links to interesting articles with clients in the same field, e-mail coupons to Facebook users and ask Twitter users for feedback, he said.

“Think like a contributor, not a marketer, and don’t promote something on every post,” Judkins said.

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