How Companies Are Using Social Media
Filed under: BlodgetTech, Burger King, Coldwell Banker, Facebook, Ford, Jcrew, Kmart, Marriot, Sears, Social Media, Twitter, YouTube, Zappos.com
Coldwell Banker - A new training program recently launched by Coldwell Banker focuses how to effectively market yourself on social networking websites such as FaceBook.
Sears/Kmart - Sears, sometimes gives $10 coupons to people who become fans on Facebook. Both Sears and Kmart provide service to customers through Facebook and Twitter.
Dell - Dell posts discount codes for online purchases on Twitter
zappos.com - Shoe retailer Zappos.com periodically gives passes for free overnight shipping through both Facebook and Twitter.
J.CREW - J.Crew, uses Facebook to keep shoppers informed of in-store parties and events such as “Denim After Dark.” The idea is make people feel they’re a part of the brand.
Burger King - Burger King recently offered free Whopper coupons through a promotion on Facebook.
Ford - On April 15, 2009, Ford President and CEO Alan Mulally spent a half hour answering questions on Twitter, and the company is planning to post a video of Mulally’s session on YouTube.
Marriot - Marriott uses twitter to give alerts on special rates as well as to answer customer service request on individual properties.
Ignoring Social Media Can Have Disastrous Results
Filed under: BlodgetTech, Company News, Dominoes, Food, Pizza, Social Media, Twitter, YouTube
Have you seen this video yet?
In a word it’s disgusting. Two Dominoes employees decided to videotape themselves talking about, and tampering with the food that they were making. One employee sticks a piece of cheese up his nose before sticking it on a sandwich and also passes gas onto a piece of salami before placing it on the sandwich. The employee videotaping was acting so happy at what was going on right before her eyes.
But, this incident proves that you need social media now more than ever. Can you imagine someone tarnishing your brand just because they have a video camera and a YouTube account?
In response Dominoes launched a twitter feed to respond to the mess, but incredibly enough they didn’t already have one. Had they of, they may have been able to tackle this head on instead of having to wait, and you shouldn’t wait either. You should control the branding of your company, product, or service. No one else.
Contact us today, and we’ll get you on the road to controlling your message instead of reacting to it.
