Twitter Helps Restaurant In Slow Economy
Filed under: BlodgetTech, Food, Restaurants, Social Media, Twitter
From CNBC
Kogi, a duo of Korean BBQ-inspired taco trucks in Los Angeles, has “Tweeted” its way to international stardom and is inspiring restaurateurs seeking new ways to tempt diners during a deep recession.
Twitter, a free social networking site, is a vital ingredient in Kogi’s success. As Kogi’s example shows, the service that started as a way for people to follow the 140-character “tweets” of friends and celebrities is quickly becoming a powerful new way for businesses to talk directly with customers.
Because Kogi’s trucks visit locations all around Los Angeles, brand director Mike Prasad wanted to create a single place where fans could gather.
“We had to create a home for them. Twitter was a natural fit,” said Prasad.
The plan worked. Since launching in November, Kogi has attracted more than 15,000 followers on Twitter(http://twitter.com/kogibbq).
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