How Companies Are Using Social Media
Filed under: BlodgetTech, Burger King, Coldwell Banker, Facebook, Ford, Jcrew, Kmart, Marriot, Sears, Social Media, Twitter, YouTube, Zappos.com
Coldwell Banker - A new training program recently launched by Coldwell Banker focuses how to effectively market yourself on social networking websites such as FaceBook.
Sears/Kmart - Sears, sometimes gives $10 coupons to people who become fans on Facebook. Both Sears and Kmart provide service to customers through Facebook and Twitter.
Dell - Dell posts discount codes for online purchases on Twitter
zappos.com - Shoe retailer Zappos.com periodically gives passes for free overnight shipping through both Facebook and Twitter.
J.CREW - J.Crew, uses Facebook to keep shoppers informed of in-store parties and events such as “Denim After Dark.” The idea is make people feel they’re a part of the brand.
Burger King - Burger King recently offered free Whopper coupons through a promotion on Facebook.
Ford - On April 15, 2009, Ford President and CEO Alan Mulally spent a half hour answering questions on Twitter, and the company is planning to post a video of Mulally’s session on YouTube.
Marriot - Marriott uses twitter to give alerts on special rates as well as to answer customer service request on individual properties.
